So, how much does it cost to build a website? That's one of the top questions I'm asked when I initially meet with clients to discuss building their website. While I always expect this question to arise early in our conversation, as I understand the "shopping around" process, I often give my clients a very broad price range and explain to them the various factors that determine the price of a custom designed website.
Let's think of the web design process like buying a new car. If you were to call a dealership and ask how much they charge for their vehicles, they would likely, eh, definitely ask you to come in person and see the different models they offer. Notice how auto advertisements word their ads "Starting at $$" or "From $$." That's because they cannot give an exact price until you've specified the options you want. However, by getting to know a little about your lifestyle and your budget, a good auto dealer will help you find a vehicle that's well suited for you, and he can then give you a realistic price range. The same goes for web design.
While cliche phrases can be pretty silly, there is actually truth behind the saying "You get what you pay for." Far too often, unexperienced web designers are eager for a quick sale, much like a sly used car salesman. At New Orleans Web Design Studio, we don't believe in sales tactics that tempt the customer with unbelievably low prices and acting upon impulse. Our founding web designer has dedicated her entire life to art and design, and with her future in mind, she spent her college years combining her technical and design skills so she could offer unique, high quality web design services to local businesses.
We at New Orleans Web Design Studio have over 10 years of website design and graphic art expertise under our belts, and we take pride in the services we offer. Here are just a few of the options we take into consideration when designing websites.
Primary Use for Your Website & Your Target Customers
It's important to know who visits your website and what devices they use. We provide designs that are user-friendly and compatible across all browsing devices from desktop computers to tablets and smartphones.
Relevant Search Phrases
It's also important to understand what terms people will enter into search engines to find your business on the web. We go beyond simply using the basic phrases and also include more precise terms that result in higher quality clicks. We consider those terms beforehand and incorporate them naturally into your website so it ranks well in search engines for those phrases.
Frequency of Updates
Depending on how often a client updates his/her website, we may suggest features that streamline the process, such as blogs with auto-posting to Facebook, Twitter, and other social networks.
Potential for Growth
Quite often, when we build a website, we realize that it will not be frozen in time, unchanged forever. Understanding how a website will grow and designing it so it can easily accommodate new content and menus while maintaining a visually appealing layout will keep your future costs to a minimum. Why make a client pay for costly redesigns when we can make something flexible in the first place?
By taking multiple factors like these into consideration, we give our clients dependable websites that help them achieve the results they desire. We never oversell our services, and we never take shortcuts either. We strive to maintain a perfect balance between our clients' needs and the website we provide them. If we're not helping your business grow, we're not doing our job.
In future blog posts, we will discuss these factors in detail, so please follow us on Facebook or LinkedIn to stay informed.